Digital marketing for tech products
We integrate marketing and sales by applying our proprietary methodology: Integrated Marketing & Sales Process (IMSP)™
Boost the impact of your digital marketing strategy
DaaS Group boosts the visibility and positioning of your tech products with advanced B2B online marketing strategies.
Our customised solutions enable you to attract ideal clients, increase lead generation and improve brand recognition in highly competitive markets.
We apply an integrated approach that combines inbound and outbound marketing, optimising each campaign to maximise results.
B2B digital marketing actions
We help you improve your B2B online marketing strategy:
SEO positioning
We improve the organic visibility of your technology solutions.
Ad campaigns
We design targeted campaigns to capture qualified leads.
Social media
We manage your professional presence on key platforms like LinkedIn.
Inbound marketing
We attract your ideal clients with valuable content and automation.
Link building
We develop a network of strategic links that strengthen your authority.
Email marketing
We create personalised mailing campaigns that convert.
Inclusive marketing
We apply strategies that connect with a more conscious audience.
Web accessibility
We adapt your site to meet accessibility standards.
How will we help you?
At DaaS Group, we optimise your online marketing strategies and take care of:
- Identifying your objectives.
- Analysing your brand.
- Shaping your buyer persona.
- Creating the strategy that suits you best.
- Analysing the results.
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Improving the process based on results.
Benefits of working with DaaS Group
B2B digital marketing specialists
We offer 360° strategies specifically designed for technology companies that, like yours, need to accelerate commercial growth.
Proprietary methodology: IMSP™
Our Integrated Marketing & Sales Process (IMSP)™ methodology integrates marketing and sales to generate real business opportunities and facilitate conversion.
Experience in the tech sector
With over 10 years of experience working with manufacturers, wholesalers and distributors, we understand first-hand the challenges of the technology industry.
Tailored solutions
We adapt our actions to your resources, objectives and digital maturity stage. We can cover everything from specific lead generation campaigns to 360° strategies.
Continuous support
We monitor results in real-time and optimise each action. We don’t work with static plans; we evolve alongside your digital strategy.
Results-oriented team
Your success is our goal. That’s why we put all our resources, knowledge and tools at the service of your tech company to achieve sustainable results.
FAQs about B2B digital marketing
1. What is B2B online marketing used for?
It serves to connect with specific audiences, increase brand visibility, generate leads, boost sales and build loyalty with other businesses. It allows measuring results and adapting strategies in real-time.
In general, it helps companies reach a broader and segmented audience, improve customer communication, increase sales, strengthen brand image and obtain valuable data about user behaviour.
2. What makes a B2B marketing agency for tech companies different?
Unlike other sectors, B2B technology marketing requires understanding complex products, long sales cycles and multiple decision-makers.
At DaaS Group, we specialise in strategies oriented towards this environment, particularly in generating qualified leads and positioning in highly competitive niches.
3. Why should I outsource digital marketing if I have an internal team?
Many internal teams lack the specialised experience and tools in B2B technology marketing.
With DaaS Group, you gain access to an expert team, advanced technology and a proven methodology (IMSP™) that accelerates results without increasing your cost structure.
4. Is B2B online marketing with DaaS Group cost-effective?
Yes, B2B digital marketing tends to be more cost-effective than traditional marketing, as it allows better audience segmentation, measuring return on investment (ROI) and adjusting campaign personalisation in real-time to maximise results.
In fact, you will achieve increased lead volume and quality while reducing acquisition costs.
5. What advantages does B2B digital marketing have over traditional marketing?
Key advantages include:
- Greater audience segmentation and personalisation.
- Precise measurement of results and ROI.
- Direct and two-way client interaction.
- Flexibility to adjust campaigns in real-time.
- Lower costs and greater global reach.
6. What does a B2B digital marketing plan with DaaS Group look like?
An online marketing plan is a strategic document detailing the objectives, target audience, channels, actions, budget and metrics to measure the success of your technology company’s digital campaigns.
To develop a B2B digital marketing plan, we follow these steps:
- Define clear, measurable objectives aligned with your commercial area
- Analyse the market, competition and ideal client profile
- Select the most suitable digital channels for your company (SEO, SEM, LinkedIn, email…)
- Design relevant content that addresses the buyer persona’s challenges and needs.
- Measure results in real-time and adjust strategy based on user behaviour.
7. Can I start without commitment?
Yes. We offer a free consultation where we analyse your current situation and propose specific improvements for your digital strategy. No commitment required.
