Lead generation for tech products
We integrate marketing and sales by applying our proprietary methodology: Integrated Marketing & Sales Process (IMSP)™
Boost your sales with customised B2B lead generation strategies
At DaaS Group, we boost your business with advanced B2B demand generation strategies.
We offer customised solutions that increase the visibility of your technology products and services, connecting your company with ideal customers and maximising your return on investment (ROI).
Become a market leader by transforming leads into effective business opportunities, thanks to a data-driven approach and continuous improvement.
B2B lead generation actions
We help you create business opportunities in the B2B sector through:
SDR outsourcing
We assign teams specialised in B2B prospecting who qualify high-value leads.
Lead generation
We design and execute multichannel strategies to capture qualified leads.
Account Based Marketing
We create personalised campaigns for key accounts, combining marketing and sales.
Inside sales
We manage internal sales with a technical focus, adapted to long B2B cycles.
Social selling
We empower your sales team with effective tactics on LinkedIn, and other social networks.
Database qualification
We audit and segment your contacts so your campaigns reach the right decision-makers.
How will we help you?
At DaaS Group, we lead your demand generation strategies and take care of:
- Effective prospecting with market intelligence.
- Data-driven lead identification and qualification.
- Personalised engagement through contact centre.
- Support in converting leads to customers.
- Integration with CRM and your sales processes.
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Continuous analysis and improvement of performance and ROI.
We have our own call centre platform
Vendermas by DaaS Group is a call centre specialising in outbound B2B campaigns that form part of our lead generation strategy. It is designed to capture and generate qualified leads that boost your company’s commercial effectiveness.
We act as a strategic ally to connect your sales team with the right customers, maximising the probability of success in each interaction.
Advantages of working with DaaS Group
High-quality B2B lead generation
We focus on capturing high-potential prospects, aligned with your buyer persona and tech profile. This reduces your commercial costs, shortens the sales cycle and improves your ROI.
Direct connection with the right decision-makers
Database auditing and segmentation, combined with social selling tactics and ABM campaigns allow us to contact key profiles.
Reduced prospecting complexity
Our specialised team handles prospecting and qualification, freeing your teams to focus on closing sales and strategic projects.
Sales cycle acceleration
Our integrated methodology (IMSP™) is designed to transform prospects into real opportunities through a personalised process that accelerates the sales cycle.
Improved return on investment (ROI)
We use continuous analysis and monitoring to optimise each action, ensuring that your lead generation campaigns deliver measurable and profitable results.
FAQs about B2B lead generation
1. Why is B2B lead generation important?
Demand generation is fundamental because it helps identify business opportunities, build long-term relationships and optimise the sales funnel, driving sustainable company growth.
Remember that there are different types of leads: cold leads (low interest), hot leads (high interest and ready to buy) and qualified leads (MQL, SQL) according to their readiness to purchase.
The Plus Qualified Lead (PQL)™ is our enhancement in lead qualification, combining marketing (MQL) and sales (SQL) evaluation into a single continuous process.
2. Which channels are most effective for B2B demand generation?
Some of the most used channels include email, social media, SEO and PPC advertising.
However, focusing on direct contact and personalised telephone calls will help you convert faster and achieve a higher success rate.
With DaaS Group, you can outsource this service.
3. What are the advantages of outsourcing B2B lead generation?
Many technology companies have solid sales teams but lack the time, resources or proper methodology to generate a steady flow of qualified leads. Outsourcing with DaaS Group allows you to:
- Accelerate the pipeline without overwhelming your internal team.
- Access specialised talent and proprietary technology.
- Apply a proven methodology (IMSP™) that improves conversion and ROI.
- Reduce acquisition cost with targeted and segmented campaigns.
4. How does a demand generation campaign work with DaaS Group?
The operation of these types of campaigns follows a structured and strategic flow, including the following steps:
- Definition of objectives and target audience.
- Creation of scripts and attractive offers.
- Capture of contact data through telephone calls.
- Lead nurturing and qualification.
- Customer conversion.
- Campaign results analysis.
- Strategy adjustment to optimise performance.
5. How can I know if the leads I receive are truly qualified?
One of the biggest challenges for sales teams in technology companies is wasting time with unprepared or poorly segmented leads.
At DaaS Group, we work with strict qualification criteria: we define the ideal customer profile (ICP) together with you, apply data-based scoring, and manually validate each contact through our specialised SDR team and call centre.
This ensures your team only invests time in real business opportunities.
6. Is demand generation with DaaS Group cost-effective?
Yes, it is highly cost-effective. Our approach is designed to maximise the return on investment (ROI) from the start.
We combine technology, data, specialised teams and our proprietary methodology (IMSP™) that allows us to identify, capture and qualify leads with high conversion potential.
Thanks to our experience in the B2B technology sector, we reduce acquisition costs, shorten sales cycles and minimise the time your team spends prospecting.
7. Can I start without any commitment?
Yes. We offer a free consultation where we analyse your current situation and propose specific improvements for your digital strategy. No commitment required.
