Integrated Marketing & Sales Process (IMSP)™
Combines thorough analysis and methodically defined strategies with optimized execution to ensure results and the achievement of objectives
A methodology designed to:
Improve coordination between marketing and sales
Optimise the sales funnel
Generate more qualified leads
Increase the productivity of the sales and marketing team
Measure and improve performance and maximise ROI
Facilitate expansion and scalability to new markets
Discover the process
01
Analysis and strategy
In the initial phase, we conduct a comprehensive analysis of the organisation, both internally and externally, to define the ideal customer, buyer personas, value proposition and competition, as well as identify current commercial resources, among other key aspects.
Based on this analysis, we design a strategy focused on optimising the key stages of the sales funnel, incorporating digital marketing automations and improvements in areas such as brand positioning and the commercial process.
02
Design and Implementation
Once the strategy is defined, we initiate a design process that establishes the processes and details the actions needed to execute it. We create diagrams showing the workflows, integrating manual and automated actions.
Prior to the implementation phase, we train all parties involved to ensure that they understand their tasks and can carry them out properly.
03
Execution
04
Continuous improvement cycle and scalability
We periodically review the elements of the strategy, focusing on those that have been impacted or are not working as expected.
This enables continuous process improvement and scalability in line with business growth, ensuring a steady flow of Plus Qualified Leads (PQL)™ for your business.
What is a PQL™ and what is its value for your business?
The Plus Qualified Lead (PQL)™ is our enhanced lead qualification system, combining marketing (MQL) and sales (SQL) assessment into one seamless process.
Thanks to constant communication between the two teams, PQL™ offers superior accuracy, guaranteeing leads with high conversion potential.
With a PQL™, you get a more refined lead aligned with business needs, optimising your resources and increasing your chances of success.
“DaaS Group has been key to our growth. They helped us lead the Spanish market, double our turnover and expand internationally. Their strategic approach continues to be vital to our success.”
